Senior Search Specialist
Play North
Tigne, Malta, Malta Hybrid
Job Overview
Go beyond best practice: Define the future of search strategy as our Senior Search Specialist.
We are looking for an experienced Senior Search Specialist to join our marketing team. The successful candidate will have full responsibility for our Paid Search channels across multiple European markets.
About Play North
We are a diverse and fast-growing online casino operator active in regulated markets with offices based in Malta, Estonia and The Netherlands. You can now join our dynamic, capable and enthusiastic team.
We are the people behind the global casino brands Pikakasino.com and Kansino.nl. We are licensed and regulated by the Malta Gaming Authority and Kansspelautoriteit in The Netherlands.
Due to the continued growth and success of our brands, we are now searching for more A class talents to join our mission to build the next iGaming giant.
Are you a self-motivated and dedicated person with an eye for detail? If you get kicks from new challenges in a top professional, yet easy-going and fun, work environment, then we are eager to hear from you!
Responsibilities:
Running & optimising PPC campaigns in Google Ads across multiple markets
Monitoring a large-scale budget and adjusting bids to gain better ROI
Creating attractive & compliant ad copy
Frequently analysing, reviewing, and reporting on the performance of campaigns
Reducing the risk of click fraud and account suspensions
Working closely with our marketing agency and in-house copy writer
Monitor search trends and competitive behaviour in the Dutch and Portuguese markets.
Being up-to-date with and enthusiastic to test new strategies & tools on the market
Requirements:
A minimum of three years experience in Search Engine Marketing
Experience in running, optimising and analysing mid to large-scale PPC campaigns in Google Ads
Knowledge of Google Analytics, Google Tag Manager and other relevant tools for web analytics and tracking
Experience with attribution modeling and tooling is a plus
Proficient in English
Preferably experienced in iGaming
Data driven and excellent analytical skills
Proactive & well-organised person
What we offer
A hybrid working model.
Competitive salary based on experience and qualifications.
Brand new offices.
Private parking.
Private Health insurance.
Wellness allowance up to €600 per year.
Employee assistance program with Richmond Foundation.
Birthday wishes with something special.
Office lunches and daily nibbles such as fresh fruit and healthy snacks.
Meal allowance.
Lots of great company discounts.
"By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy, which can be accessed by clicking here. Where you have not granted consent to retain your data in our talent pool, we will, in cases where the recruitment process did not lead to employment with Play North, retain your personal data for a period not exceeding six months in order to, among other things, enable us to manage potential disputes or store data about your talents for near future opportunities. Once this retention period has elapsed, your data will be deleted. You have a right to object to this additional 6 months-period of processing by explaining the reasons why we should not process your personal data to our Data Protection Officer at DPO@playnorth.com".