Manager of Database Marketing

Table Mountain Rancheria has an opening in Friant, CA

Essential Duties & Responsibilities:

For our casino resort,

• Ensure database systems are optimally designed for stability, availability and performance to include: setup, maintenance, security, problem detection/resolution, and tuning of databases in a networked environment.
• Create and coordinate database backup and recovery plans, as well as minimizing data loss when a failure occurs.
• Perform database performance monitoring and implements efficiency improvements.
• Builds complex views, aggregation/indexing strategies, queries, and scripts to automate database functions and improve database performance.
• Oversee the execution of the direct mail program; analyzes direct mail and gaming data to assist in developing new products and marketing campaigns.
• Provide reports for analyzing response, cost and profit by segments.
• Develop and prepare financial and marketing queries and reports to be used to determine profitability and value of marketing programs.
• Ensure responsiveness to user needs and requests for services, and ensure system reliability and operating effectiveness.
• Manage all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records.
• Evaluates and inputs all marketing customer list requests.
• Analyze the effectiveness of database marketing efforts and make recommendations.
• Assist in the development and execution of effective prospect and retention marketing programs for the casino.
• Keep leadership and other departments informed of status of database marketing activities by attending meetings and submitting reports.
• Maintain professional and technical knowledge by conducting research, attending seminars, educational workshops, classes and conferences; reviewing professional publications; establishing networks; participating in professional societies; conferring with representatives of contracting agencies and related organizations.
• Manage the development, design, execution, and analysis of our guests’ database marketing programs on all platforms.
• Responsible for analyzing the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
• Statically develop revenue generating programs for the Marketing division.
• Responsible for list management activities to include direct mail list requests, report requests and query requests.
• Analyze player revenue trends, using surveys and player frequency information.
• Inform management of new or existing postal rules or regulations and their impact on operations.
• Correspond with vendors, agencies and other departments as required to complete tasks and projects.
• Constantly and proactively seek out ways to improve all marketing database efforts.
• Assist in marketing coordination throughout the property as needed.
• Coach and develop Team Members in the Database department.
• Position involves supervision and evaluation of subordinates for all database related positions.

Direct Reports:

All Database related positions

.

Access to Sensitive Areas:

Marketing.

Signatory Authority:

Personnel related forms, as assigned by Director of Marketing

.

Minimum Qualifications:

Requires Bachelors in Data Science, Statistics, Mathematics, Analytics, or related field and 2 years experience in the job offered, or related. 2 years of hands-on experience in database marketing and data analysis in a casino or gaming environment with deep understanding of slot and table games operations, loyalty programs, and player tracking systems. 2 years must also include experience with:

• Python for data preprocessing, modeling and analysis and automating reporting workflows, including scheduled data pulls;
• MySQL 4.1 database administration;
• Information systems technologies, applications principles and capabilities to include: data networking and processing, IS security processes and methodologies, computer operations, and enterprise software applications;
• Integrating Python with Excel, PDF reporting and email automation (e.g., smtplib, Outlook API) to streamline distribution of property-wide analytics;
• Planning, organizing and coordinating information technologies and prioritizing work activities in accordance with established goals and objectives;
• Analyzing problems, projecting consequences, identifying solutions, and implementing recommendations;
• Dashboard/report development using Power BI, Tableau, or similar tools to support marketing, operations, and executive decision-making;
• Preparing, reviewing, and analyzing operational, technical and financial reports;
• SQL for querying large-scale casino databases (e.g., Oracle, SQL Server) and building data pipelines;
• Database management;
• Build and maintain automated scripts and ETL pipelines that support daily, weekly, and monthly casino performance reports with minimal manual intervention;
• Introducing and implementing new methods and procedures to keep pace with rapid growth in the information services industry;
• Managing projects according to established goals and objectives; and
• Identifying systems, operation, technical or applications problems and to initiate and recommend appropriate corrective actions.

Must be able to successfully pass a pre-employment drug/alcohol screen and background investigation. Must be able to obtain and maintain gaming license. Very minimal travel may be required (less than 5%) for conferences/training.

To apply, visit https://tmcasino.applicantstack.com/x/openings; Select Job Title & click on "Apply Now".

Physical Demands:

While performing the duties of this job, the employee may be required to sit for prolonged periods, walk and stand; use hands for dexterity of motion; stoop, bend, kneel or crouch, and have normal auditory, visual acuity, and verbal communications skills. The employee must occasionally lift and/or move up to 30 pounds.

Work Environment:

Work is generally performed in an office setting with a moderate noise level. Occasional work is performed in a Casino setting with exposure to second-hand smoke and a moderate noise level. Extended hours and irregular shifts may be required. Tight time constraints and multiple demands are common.