Employer Branding Manager

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.

• Bring the Olives - we offer a premium customer experience.

• Think Big - we believe in always striving for more.

Key responsibilities:

• Own and execute the full Employer Branding strategy across all relevant company markets, ensuring strong and consistent positioning aligned with Betty’s values

• Partner closely with Hiring Managers, the wider People & Culture, Marketing and Leadership teams to translate business needs into impactful EB initiatives and storytelling

• Develop and manage internal communication frameworks that keep our team members informed, engaged, and aligned with company values and priorities

• Plan, coordinate, and deliver global internal (like town-halls) & external career events (virtual and on-site) including such as industry meetups, webinars, and participation in conferences

• Create and maintain content pipelines for social media, careers pages, campaigns, internal channels and EB-related materials

• Monitor employer brand performance across platforms and communities, identify opportunities for visibility, and proactively recommend improvements

• Support talent attraction by building brand awareness in relevant communities, channels, and talent networks

• Ensure consistent messaging and tone of voice across internal and external communications

• Thrive in a scale-up environment and take ownership of projects end-to-end

Requirements:

• Proven experience in Employer Branding, Internal Communications, or a related Talent/Marketing field

• Strong content creation and storytelling skills, with the ability to adapt tone across audiences and platforms

• Experience in planning and executing corporate or community events

• Excellent communication and interpersonal skills & willingness to collaborate with multiple stakeholders across teams

• Solid organizational and time-management skills with demonstrated ability to prioritize and manage multiple initiatives

• Results-oriented professional with ownership mentality and a drive to deliver high-quality outputs

• Open to feedback, adaptable, and excited to work in a fast-paced scaling environment

• Previous experience in the igaming industry would be a plus

• Fluent in English (spoken and written)

What we offer:

• Competitive salary

• Premium Health insurance

• Career and skills development opportunities

• Fun and collaborative team environment

• New modern office space