Director of Marketing, Mardi Gras Casino

Overview:

Delaware North Gaming is hiring a Director of Marketing to join our team at Mardi Gras Casino in Cross Lanes, West Virginia. As the Director of Marketing, you will be responsible for strategy, execution, measurement, and ROI across promotions, loyalty, player development/VIP, digital/CRM, brand communications, and events. This leader converts guest insights and market dynamics into profitable demand while safeguarding compliance with West Virginia Lottery Commission regulations and all applicable gaming statutes.

If you are looking for a role offering teamwork, excitement, and career growth, apply now.

Additional Details: At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Unit Description:

Delaware North operates Mardi Gras Casino and Resort dating back to 2018. Located 14 miles west of Charleston, West Virginia, Mardi Gras features more than 25 table games, a poker room, more than 850 slot machines, live greyhound racing, and off-track betting for both greyhound and horse racing; several restaurants and a 150-room hotel.

Responsibilities:

• Build a property marketing plan (annual, quarterly, monthly) that aligns to revenue, trip frequency, and market-share targets.
• Oversee the strategic management and execution of online and print marketing, public relations, promotions, community relations, giveaways, media, and sponsorships.
• Oversee loyalty program positioning, benefits, and lifecycle communications.
• Lead Player Development (hosts & sales programs).
• Own performance marketing and social content.
• Ensure every promotion follows WV Lottery Commission rules and MIC’s.
• Serve as the company contact with the state gaming commission for approval of marketing efforts.
• Recruit, develop, and retain a high-performing team.
• Other duties as determined by the GM and VP of Marketing.

Qualifications:

• Minimum of 5-7 years of relevant and progressive Marketing work experience required.
• Skilled communicator able to respond to complaints, de-escalate an emotionally charged situation, and maintain guests' goodwill and respect.
• Ability to manage multiple projects with concurrent deadlines and competing priorities.
• Ability to work a flexible schedule, including working nights, weekends, and holidays.
• Player Development/Casino management experience preferred.
• Experience with Casino operations in a regional market preferred.
• Bachelor's degree in marketing or related field preferred.
• Must meet West Virginia Lottery Commission licensing requirements.
• Must be 21+ and adhere to responsible-gaming standards.