CRM Coordinator

JOB SUMMARY:

Hybrid in Las Vegas-Caesars Digital has an amazing opportunity for someone’s next great career adventure. Your CRM experience or passion for marketing will get you through the door and into an organization and department that is growing rapidly. Break into the exciting new industry of online casinos and igaming where career growth is all up to you! Work with the best, learn from the best, and contribute to your talents and insights.

As the CRM Coordinator you will work closely with the CRM Manager to manage the Caesars iGaming CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

Responsibilities

HOW YOU WILL CREATE THE EXTRAORDINARY

• Be hands-on in creating, segmenting, and launching remarketing strategies
• A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Tracking and reporting on CRM campaigns to guide improvements, and report into the CRM Manager and Director
• Ensuring all CRM campaigns comply with current best practices in the industry

Qualifications

WHAT YOU WILL NEED

• Bachelor’s Degree required
• 1-3 years of professional experience in CRM or a similar marketing field
• 1-2 years of experience in Optimove or a similar marketing campaign execution platform
• Analytical and data-driven mind
• Knowledge of the iGaming and casino industry is a plus, but not essential
• Well organized, able to prioritize work for self and others
• Efficient and confident communicator, strong collaboration and influencing skills
• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
• Eagerness to define how this is done for a new business in the US
• Excited about the opportunity to launch and grow a significant business in a new sector

WHAT YOU WILL NEED

• Must be able to sit for extended periods of time
• Must be able to type for extended periods of time
• Must be able to talk on the phone for extended periods of time
• Must be able to write for extended periods of time
• Regular attendance in the office

Company

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.