Acquisition Manager
Olympic Entertainment Group
Tallinn, Harju, Estonia Onsite
Recruitment Teams
We are seeking for an experienced Acquisition Manager to drive customer growth across our iGaming brands. The role focuses on developing, executing, and optimizing acquisition strategies across paid media while ensuring compliance with gambling regulations. You will own player acquisition performance, from traffic sourcing to first-time deposits, and work closely with CRM, product, and compliance teams.
++++Does This Sound Like You?++++
- 3+ years of experience in customer acquisition, preferably in gambling, iGaming, betting, or casino
- Strong knowledge of paid media and performance marketing
- Solid analytical skills with tools such as Google Analytics, BI platforms, tracking software
- Understanding of gambling compliance and advertising regulations
- Strong communication and stakeholder management abilities
It’s a plus if you bring:
Experience with multiple regulated markets
Familiarity with tracking platforms (e.g., Adjust, AppsFlyer)
Experience in mobile app acquisition
Background in sportsbook, casino, poker, or lottery products
Develop and execute player acquisition strategies across paid channels (PPC, display, social, programmatic);
Manage and optimize acquisition budgets, ensuring efficient CAC and ROI;
Own the full acquisition funnel: impressions → registrations → first-time deposits (FTDs);
Analyze performance data and continuously optimize campaigns based on KPIs;
Collaborate with CRM and retention teams to align acquisition quality with LTV;
Work closely with Compliance team to ensure all acquisition activities meet local gambling regulations and advertising standards;
Conduct A/B testing on creatives, landing pages, offers, and geo strategies;
Monitor market trends, competitor activity, and new acquisition opportunities;
Prepare regular performance reports and insights for senior stakeholders.
CUSTOM.FOR_YOU
Administration
Marketing
Katriin Laanet, Baltic People Operations Partner, Katriin.Laanet@oc.eu, /katriin-laanet/